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<description>Research, how-to guides and practical marketing advice for Nigerian brands, from the latest numbers to getting your adverts approved by ARCON.</description>
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<title>Nigerian marketing in 2026: the numbers that matter</title>
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<pubDate>Sat, 31 Oct 2026 08:00:00 +0100</pubDate>
<description>TikTok reach up 43%, 130M Nigerians offline, 61% trust influencers over ads, and ARCON now covers social media. The 2026 data and what it means for 2027.</description>
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